Whataburger has announced that CEO Ed Nelson will retire at the end of 2024 after two decades with the company. Nelson joined Whataburger in 2004 as controller and became chief financial officer in 2008. He was promoted to president in 2019 and took on the role of CEO in 2020. Under his leadership, Whataburger expanded into 16 new states and opened over 250 new locations.
Matthew Rose, the board chairman, praised Nelson’s dedication. “Ed’s passion for the Whataburger brand has been unparalleled. He has expertly guided the company to new heights,” Rose stated. “We are deeply grateful for Ed’s leadership and commitment to our mission, and we wish him the best in his retirement.”
Debbie Stroud, currently the executive vice president and chief operating officer, will succeed Nelson as president and CEO on January 1, 2025. Stroud joined Whataburger in early 2023 and has over 30 years of experience in the restaurant and retail sectors. Before Whataburger, she served as senior vice president of U.S. Retail Operations at Starbucks, overseeing more than 10,000 stores. She also spent 27 years at McDonald’s in various financial and operational roles.
“Debbie has brought a wealth of knowledge and a strong vision for operational excellence to Whataburger,” Rose said.
Stroud expressed her excitement about her new role. “I am honored to be selected as the next CEO of Whataburger, a beloved brand with a strong legacy,” she said. “Working alongside Ed and our dedicated leadership team has been an extraordinary experience. I am eager to realize the bright future ahead for our company and the communities we serve.”
Stroud holds a bachelor’s degree in accounting from Illinois Wesleyan University and has been active in the Women’s Foodservice Forum and other nonprofit organizations.