McDonald’s is set to embark on its most significant expansion in the UK and Ireland in over 20 years, with plans to open more than 200 new restaurants and create approximately 24,000 jobs over the next four years.
The fast-food giant announced its ambitious strategy, which is part of a £1 billion (€1.18 billion) investment aimed at meeting the growing demand for takeaways. This expansion will be partially funded by McDonald’s franchisees, who currently operate around 80% of the company’s outlets in the UK.
Expansion to Include Drive-to And High Street Upgrades
As part of the expansion, McDonald’s will explore innovative business models such as “drive-to” restaurants and smaller outlets, while also focusing on high street locations and revamping existing stores. The company recently disclosed plans to open around 10,000 new restaurants globally by 2027.
Currently, McDonald’s operates approximately 1,435 outlets across the UK. Last year, the chain opened 41 new locations, marking the highest number of openings in two decades.
CEO Reflects on Growth And Future Goals
Alistair Macrow, CEO of McDonald’s UK and Ireland, reflected on the company’s journey since its first restaurant opened in Woolwich 50 years ago. “We have become an integral part of communities across the UK,” Macrow said in a press release.
“This milestone year allows us to reaffirm our commitment to growth, with plans to open over 200 new restaurants and create thousands of jobs in the coming years.”
Macrow also highlighted the company’s focus on customer value, investment in restaurants, support for UK suppliers, and initiatives aimed at young people in need.
Significant Economic Contributions in 2023
In 2023, McDonald’s spent more than £2 billion (€2.36 billion) with UK farmers and suppliers, supporting around 209,475 jobs across the country. According to the company’s 50th-anniversary report, “McDonald’s at 50,” the chain contributed significantly to regional economies, adding £832.6 million (€980.43 million) to London’s economy, £457.2 million (€538.26 million) to Scotland, £369.5 million (€435.01 million) to Wales, and £332.0 million (€390.75 million) to Northern Ireland.
Challenges Amid Global Unrest
Despite its expansion plans, McDonald’s faced challenges in 2023, with a decline in global sales during the second quarter, primarily due to decreased demand in China. Additionally, the ongoing Israel-Hamas conflict and subsequent boycotts of Western brands, including McDonald’s, in various Middle Eastern countries have impacted the company’s sales.