As summer unfolds, KFC is bringing a nostalgic touch to its marketing with the introduction of the “Sauce Serve Truck,” a new campaign developed in collaboration with creative agency MullenLowe U.S. This innovative campaign aims to promote KFC’s new lineup of sauces through a unique and engaging experience.
The “Sauce Serve Truck” will embark on a tour across three U.S. cities: New York, Austin, and Ann Arbor. The truck will showcase KFC’s three new Saucy Nugget flavors, drawing inspiration from the classic ice cream truck experience. The tour will also feature a new jingle designed to appeal to fans of both ice cream and sauces.
In addition to sampling the new sauces, the Sauce Serve Truck will offer exclusive KFC merchandise, including special t-shirts themed around the new flavors.
Tour Schedule:
New York City: August 17, from 3:00 PM to 8:30 PM
Austin, Texas: August 24, from 12:00 PM to 6:00 PM
Ann Arbor, Michigan: September 7
The campaign highlights KFC’s new Saucy Nuggets lineup, which includes flavors like Korean BBQ, Chipotle Ranch, Honey Garlic, and Mango Habanero. This initiative represents a notable example of experiential marketing, providing customers with a memorable experience beyond the usual menu.
Previous Collaboration:
The Sauce Serve Truck is the second collaboration between KFC and MullenLowe in 2024. Earlier this year, in February, the duo introduced the “Chizza,” a product featuring two crispy fried chicken filets topped with marinara sauce, mozzarella cheese, and crispy pepperoni. To launch the Chizza, KFC transformed a New York City restaurant into a “Chizzeria” pop-up, offering customers a novel take on the pizzeria experience.