Pizza Hut has launched its latest creation, the Melts Burger, in a campaign spearheaded by MBCS, the creative content practice within IPG Mediabrands.
The new Melts Burger combines the crunchiness of Pizza Hut’s Melts with the classic taste of a burger. The campaign promotes this fusion as delivering “the best of both worlds.”
Mun Tuck Wai, Executive Creative Director at MBCS, commented, “It’s surprising to see a pizza brand venturing into burgers. This combination is truly unique, highlighting Pizza Hut’s innovative approach. The Melts Burger is perfect for Gen Z and their active lifestyles, offering a modern twist on traditional favorites. The accompanying video and song reflect this energetic spirit, showing how you can enjoy the essence of both pizza and burger in one.”
Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia, added, “Pizza Hut has always been at the forefront of trendsetting ideas and products. With the Melts Burger, we’ve created a perfect blend of flavors – crunchy, cheesy, and satisfying. It’s the ideal choice for those who want it all without the mess.”