Grimace is back, and this time he’s towering over the city—at least in collectible cup form.
McDonald’s has launched a new promotion featuring its beloved mascot, Grimace, in a Godzilla-sized collectible cup, stomping through a cityscape of downtown skyscrapers. But don’t worry, it’s all in good fun.
The campaign, created by Wieden+Kennedy New York, celebrates McDonald’s longstanding connection to pop culture. The series of cups pays tribute to classic Happy Meal toys from decades past, including iconic figures like Barbie, Beanie Babies, Coca-Cola’s polar bear, Hello Kitty, Jurassic Park, Shrek, and Hot Wheels.
This promotion offers a nostalgic overload for those who cherish McDonald’s as much as the famous characters featured. It also reinforces McDonald’s own status as a cultural icon, deeply embedded in the entertainment experience.
“We’re bringing back some of our most-loved keepsakes with a twist, giving fans a memory they can hold in their hands,” said McDonald’s Global CMO, Morgan Flatley. “These new collectible cups commemorate some of our most unforgettable designs and global collaborations over the years, allowing longtime fans to relive treasured moments and helping a new generation create their own lasting memories.”
These collectible cups are now available at McDonald’s locations and through the McDonald’s app.
This isn’t McDonald’s first nostalgic venture. The brand has also launched the “As Featured In” campaign, highlighting its Hollywood connections, along with nods to its history in the U.K. and Australia.
Kaiju-themed advertisements have long been popular in the marketing world, with examples ranging from J Balvin’s giant persona to Miro’s monstrous creation and the veggie-loving Vegamama.