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Taco Bell to Challenge Starbucks with New Beverage Lineup

by Nick

Taco Bell is poised to take on Starbucks with a new line of Frappuccino-inspired drinks, currently undergoing testing in the United States. This move marks the fast-food chain’s entry into the realm of barista-style beverages, signaling a shift towards more sophisticated drink offerings.

The new range, known as Churro Chiller Coolers, made its debut at Live Más, Taco Bell’s annual fan conference, in 2023.

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These beverages are now available for tasting, offering four distinctive flavors:

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Sweet Vanilla Churro Chiller Cooler: A rich vanilla shake drizzled with purple vanilla-flavored sauce, topped with cold foam and sprinkled with crunchy cinnamon churro pieces.

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Mexican Chocolate Churro Chiller Cooler: A chocolate shake with a generous swirl of chocolate sauce inside the cup, finished with cold foam and churro pieces. This drink embraces the deep, robust flavor of traditional Mexican chocolate.

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Wild Strawberry Churro Chiller Cooler: A thick strawberry shake layered with strawberry sauce, capped with cold foam, and garnished with crunchy cinnamon churro pieces.

Dulce De Leche Churro Chiller Cooler: Combining the sweet, caramel-like flavor of dulce de leche with coffee and sauce, this shake is topped with cold foam and churro pieces, offering a taste of a popular Mexican dessert.

These drinks were initially tested at a single U.S. location in 2023, but they have now expanded to select markets in Dallas, Texas, and Chicago, Illinois. As their availability grows, a nationwide release could be on the horizon. For now, customers can check the Taco Bell app to see if these drinks are offered at a nearby location.

Taco Bell is already known for its extensive range of iced beverages, including the fan-favorite Baja Blast. However, this new venture into dessert-like drinks represents a significant expansion of their menu, which currently includes only a few sweet options like Cinnabon Delights, churros, and cinnamon twists.

The Churro Chiller Coolers could be an ideal way to cool off after enjoying a spicy burrito, potentially eliminating the need for a separate trip to Starbucks or Dunkin’.

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