Taco Bell has opened its first restaurant in Chiang Mai, situated at Tha Phae Gate. This new location is designed with both indoor and outdoor seating areas, catering to diners and takeaway customers.
This expansion is part of Taco Bell’s broader strategy to establish a presence in popular tourist areas and major cities.
Chalermchai Mahagitsiri, President and CEO of Thoresen Thai Agencies Public Company Limited (TTA) and Director of Siam Taco Company Limited, which owns the Taco Bell franchise in Thailand, anticipates that the restaurant will attract approximately 60% local Thai customers and 40% international visitors.
The restaurant’s menu includes popular items such as the Crunchy Taco Supreme, Crunchwrap Supreme, Chicken Quesadilla, Grilled Stuft Burrito, and Loaded Nachos. Additionally, customers can enjoy a range of snacks and desserts, including Cheesy.