Tim Hortons celebrated “Camp Day” across Canada on Wednesday, donating all proceeds from hot and iced coffee sales to support its foundation camps.
The initiative aims to provide life-changing opportunities for underserved youth, helping them achieve their full potential. Over the past 50 years, the foundation has supported more than 320,000 young people through various development programs.
Chris Vicary, general manager of Tim Hortons at 2540 Ouellette Avenue in Windsor, expressed enthusiasm about the impact of the fundraising effort on children, parents, and families.
“It’s amazing to see the excitement and happiness in parents’ eyes when they drop off their kids at the stores and see them off to one of our seven camps,” Vicary said.
Camp Day originated in 1987 when 58 restaurant owners in Nova Scotia donated 24 hours of sales to the Tim Horton children’s camp in Tatamagouche. The initiative expanded nationally to all Tim Hortons restaurants in 1991.
Last year, Camp Day raised over $12.7 million, contributing to a total of more than $250 million raised since 1991.