Pizza Hut has unveiled its latest offering for the summer – the Handcrafted pizza range, designed to elevate any occasion with its unique sourdough style dough and iconic garlic sprinkles.
The new Handcrafted pizzas are meticulously prepared with hand-stretched dough, a result of extensive training sessions involving 23,000 practice pizzas across Pizza Hut locations in the UK. This lighter and more airy pizza aims to redefine the dining experience, replacing the classic dough across all Pizza Hut outlets with immediate effect.
In addition to the traditional favourites like Margherita and Pepperoni Feast on Handcrafted bases, Pizza Hut is launching three limited edition flavors: zesty Chicken Fajitas, spicy Pepperoni & Nduja, and The Spicy GOAT. These additions promise to satisfy cravings and introduce new taste dimensions to Pizza Hut’s menu.
Market research conducted by Welwyn Research Limited indicates strong approval for the Handcrafted range, with 75% of respondents preferring its taste over Pizza Hut’s current classic dough base, and an overwhelming 92% expressing intent to purchase the new pizzas.
Recognizing pizza as a universal pleasure, Pizza Hut aims to appeal to both loyal customers and a fresh audience with its Handcrafted range. The brand’s commitment to community feedback and culinary innovation underscores its mission to deliver memorable dining experiences.
To celebrate the launch, Pizza Hut is rolling out a new campaign platform titled “Together We Pizza,” emphasizing the role of pizza in bringing people together across various moments and occasions. Whether enjoyed alone or shared with loved ones, Pizza Hut believes in the enduring appeal of pizza as a cherished culinary choice.