Mumbai: kfc” target=”_blank” rel=”noopener” title=”KFC” data-wpil-keyword-link=”linked”>KFC India has chosen FCB India as its official creative agency. Following a competitive pitch, FCB India will spearhead KFC’s comprehensive creative strategies as the brand prepares for its next growth phase in India.
With over 1000 restaurants across the country, KFC has evolved significantly since its establishment in India over two decades ago. The brand remains committed to enhancing its relevance while preserving its globally renowned distinctiveness and irresistible taste.
Aparna Bhawal, Chief Marketing Officer for KFC India and Partner Countries, emphasized, “Creativity is fundamental to everything we do at KFC, from our delicious food offerings to our consumer interactions. Over the years, KFC India, alongside our longstanding partners at Ogilvy India, has delivered numerous groundbreaking campaigns that have strengthened consumer affinity for the brand. We thank Ogilvy for their invaluable contributions and eagerly anticipate our continued collaboration as strategic partners.”
Regarding the appointment of FCB India, Bhawal added, “We are delighted to welcome FCB India as our new partners as we embark on refreshing the brand. Their innovative approach promises to enhance our brand visibility and foster deeper connections with consumers. We look forward to exploring new avenues together and creating disruptive, contemporary communications to attract the next generation of KFC enthusiasts.”
Dheeraj Sinha, Group CEO of FCB Group India & South Asia, expressed enthusiasm about the collaboration, stating, “We are thrilled about this partnership, which underscores the immense trust that the KFC team has placed in our ideas, creativity, and dedication to the brand. This marks a significant opportunity to drive the next phase of success for KFC in India and represents a major milestone in FCB’s ongoing journey. Together, we are poised to create something extraordinary.”