Marvel’s Deadpool is known for his irreverent humor and unpredictable antics, and his latest collaboration is no exception.
After teasing fans with an Aviation Gin cocktail for Father’s Day, Deadpool has now partnered with Jack in the Box, replacing Wolverine as his co-star in a spicy new venture.
Ryan Reynolds, the actor behind Deadpool, took to social media to announce the unlikely pairing. In a tweet, Reynolds shared a video featuring Jack in the Box’s signature spicy chicken strips basket, adorned with Deadpool’s unmistakable mask and color scheme. The highlight of the video? A humorous head-swapping moment between Deadpool and the Jack in the Box mascot.
“Second biggest head I’ve worked with this year. @JackBox #DeadpoolAndWolverine,” Reynolds quipped in the tweet.
The collaboration underscores Marvel Studios’ commitment to leveraging its marketing prowess for “Deadpool & Wolverine,” the only Marvel movie slated for release in theaters this year. The promotional campaign has been a mix of unconventional marketing strategies, from specialty cocktails to fast-food tie-ins, aimed at keeping fans engaged and excited.
Not to be outdone, Ryan Reynolds also unveiled a special edition of Aviation Gin themed after Wolverine. Available exclusively in select states, the limited-edition bottles feature a sleek black design with custom yellow accents, paying homage to the iconic X-Men character.
“Encased in a sleek black glass and accented with yellow custom strip stamps and metallic details, the limited-edition bottle is filled with the same perfectly crisp, smooth Aviation American Gin consumers know and love,” explained Aviation Gin in a statement.
Whether it’s through spicy chicken strips or collectible gin bottles, Deadpool continues to defy expectations and entertain audiences both on-screen and off. As Marvel fans eagerly await “Deadpool & Wolverine,” these marketing stunts serve as a reminder of the franchise’s unique blend of humor and creativity.