Oatly, the Swedish oat milk giant, has introduced three new ice creams in collaboration with Haidilao and kfc” target=”_blank” rel=”noopener” title=”KFC” data-wpil-keyword-link=”linked”>KFC in China as part of its strategic initiatives this year.
Partnering with Haidilao, the world’s largest hotpot chain, Oatly has launched two fruity popsicles in guava and grape flavors. Known globally for its brand value, Haidilao joins hands with Oatly to offer these refreshing treats that complement their spicy hotpot dishes.
Similarly, Oatly has extended its partnership with KFC to introduce a limited-edition citrus-flavored ice lolly named Bursting Citrus Trio. This collaboration follows Oatly’s recent introduction of zero-sugar oat milk ice creams, catering to the rising demand for healthier options among Chinese consumers.
“In response to China’s Healthy China policy promoting healthier food choices, products like Oatly’s zero-sugar treats are gaining popularity,” said David J Ettinger, chief representative officer at Keller and Heckman Shanghai. This shift reflects a broader trend towards health and nutrition in Chinese consumer preferences.
Oatly’s new offerings at Haidilao and KFC aim to leverage these trends, providing options that are both health-conscious and flavorful. Despite facing challenges in the Chinese market, particularly in the post-Covid-19 recovery phase, Oatly remains optimistic about its strategic realignment efforts.
By focusing on foodservice channels like Haidilao and enhancing its product portfolio, Oatly aims to regain momentum and appeal to a diverse range of Chinese consumers. This strategic approach underscores Oatly’s commitment to innovation and adaptation in one of its key global markets.
As Oatly continues to navigate market dynamics and consumer preferences in China, its collaborations with iconic brands like Haidilao and KFC underscore its efforts to blend cultural relevance with functional benefits in its product offerings.