Taco Bell” data-wpil-keyword-link=”linked”>Taco Bell is set to unveil “The Cantinas,” a unique retirement community designed to cater to those seeking a relaxed and fulfilling retirement experience. Developed in collaboration with PR agency Edelman, this initiative aims to offer a weekend retreat like no other, inspired by the leisurely lifestyles and interests of seniors.
Located in San Diego, “The Cantinas” will provide:
Comfortable retiree lodging encouraging relaxation and naps.
Vintage merchandise tailored for those with a timeless spirit to “Live Más.”
Arts and crafts sessions featuring painting and knitting classes.
Classic games to ignite a competitive spirit.
Recreational activities such as golf, pickleball, and croquet.
Exercise sessions and elevated dining experiences courtesy of Taco Bell.
Scheduled to open its doors on August 17-18, “The Cantinas” will grant early access to Taco Bell Rewards Members for day passes and weekend memberships starting July 16. A weekend membership, priced at $150, includes overnight accommodations, full access to amenities, recreation, dining, and entertainment. Alternatively, a day pass, offering access to activities, recreation, and dining areas, will be available for $50 per day.
While inspired by the slow-living ethos of retirees, Taco Bell’s latest venture primarily appeals to Gen Z and those intrigued by senior-oriented activities. According to Taco Bell U.S. CMO Taylor Montgomery, “There’s a misconception that retirement is the key to unlocking your desired lifestyle. We believe you shouldn’t have to wait until 55 to start living the life you want.” “The Cantinas” aims to embody Taco Bell’s ethos of embracing life to the fullest, offering a weekend escape that blends niche and popular activities, resonating with its diverse audience.