Arby’s is jumping into the meal-deal battle with its latest offering, the “Shake Up Your Burger Meal,” priced at $9. This combo includes a deluxe burger, medium fries (choose from crinkle or curly), and a regular milkshake in flavors like chocolate, jamocha, orange cream, or vanilla. The deal is available for an unspecified period.
As reported by Quartz, this move by Arby’s comes amidst a broader effort within the fast-food industry to attract customers with affordable options amid rising inflation concerns.
Competing against Arby’s is Taco Bell” data-wpil-keyword-link=”linked”>Taco Bell, which currently features a $7 Luxe Cravings Box including a Chalupa Supreme, Beefy 5-Layer Burrito, Double Stacked Taco, Chips with Nacho Cheese Sauce, and a medium drink. Taco Bell also offers a $5 Taco Discovery Box and a value menu with items priced at $3 or less.
Meanwhile, Sonic has introduced a permanent $1.99 value menu, which includes shakes among its offerings.
In response to consumer feedback about price increases, McDonald’s has launched its summer $5 Meal Deal. This deal includes a choice of a McDouble cheeseburger or a McChicken sandwich, small fries, four chicken nuggets, and a small soft drink.
The competition among fast-food chains reflects a strategy to cater to budget-conscious consumers while navigating the challenges posed by inflationary pressures in the econom