Arby’s, the sandwich giant based in Atlanta, has launched a new meal deal priced at $9, aiming to attract cost-conscious consumers amidst rising food prices. Named the “Shake Up Your Burger Meal,” the promotion includes a deluxe burger, a choice of medium curly or crinkle fries, and a regular shake in flavors like Chocolate, Orange Cream, Jamocha, or Vanilla.
This limited-time offer underscores Arby’s entry into the competitive landscape of affordable dining options.
The move by Arby’s follows a trend among fast-food chains to appeal to budget-conscious customers. Sonic recently announced a permanent $1.99 value menu that also features shakes, while Taco Bell” data-wpil-keyword-link=”linked”>Taco Bell has rolled out various value-focused options including a $7 Luxe Cravings Box and a Cravings Value Menu offering items for $3 or less.
McDonald’s continues to offer its $5 meal deal, set to run for another three weeks, while Burger King” data-wpil-keyword-link=”linked”>Burger King promotes its ongoing $5 “Your Way Meal” bundle. Starbucks has entered the fray with a $5 offer tied to its “Pairings Menu,” and Wendy’s is tempting customers with a $3 breakfast bundle and a $5 combo known as the “Biggie Bag,” complete with a Frosty.
Arby’s strategic pricing aims to tap into consumer preferences for value-driven dining experiences during uncertain economic times, signaling its commitment to remaining competitive in the evolving fast-food marketplace.