In a bid to revolutionize the gaming scene in Saudi Arabia, KFC” href=”https://www.bestfastfoodfranchise.com/archives/tag/kfc” target=”_blank” rel=”noopener” data-wpil-keyword-link=”linked”>KFC has launched a new campaign titled “The Original Gamechangers.” Created by TBWARAAD Dubai, this campaign is part of the “Play KFC” platform and is in collaboration with the Saudi Esports Federation (SEF). It aims to highlight and support female gamers in the Kingdom, showcasing KFC’s commitment to inclusivity and diversity.
The Middle East has long been known for its exceptional gaming talent, predominantly dominated by male gamers. To change this narrative and ensure equal opportunities for all, KFC has introduced a comprehensive campaign to break down historical barriers in the gaming community. This campaign provides a platform for female gamers to showcase their talents and potential.
A dedicated microsite, KFCGaming.me, has been launched specifically for Saudi female gamers to register for the OG (Original Gamechangers) Cup. This platform fosters a supportive environment where female gamers can demonstrate their skills and compete for significant rewards. Winners will have the chance to compete in the Saudi e-leagues and earn substantial prize pools.
Social media has played a crucial role in this initiative. KFC introduced a global first: a branded AI CapCut template tailored exclusively for “The Original Gamechangers.” This innovative tool allows users to visualize an AI version of themselves in virtual locations.
Ahmed Arafa, Chief Marketing Officer of KFC, Yum! Brands, said, “Through ‘The Original Gamechangers,’ KFC, in collaboration with the SEF, continues to harness the transformative power of gaming. We are proud to pioneer a movement that celebrates diversity and empowers Saudi female gamers. This initiative is not just about gaming; it’s about reaffirming KFC’s commitment to inclusivity and empowerment, contributing to a more equitable future for all.”
Joe Lahham, Managing Director at TBWA\RAAD, added, “This initiative marks a significant stride towards inclusivity and empowerment in gaming. The campaign showcases our shared dedication with KFC to innovation, highlighting the profound impact of advertising in reshaping cultural narratives and serving crucial causes.”
To amplify its reach, the campaign features a series of social films, digital content, and TV commercials. These efforts aim to create a more equitable gaming scene by highlighting the inspiring stories of female gamers. Additionally, KFC introduced a special Gamers meal exclusively for this initiative, ensuring gamers can stay energized.
Saudi female gamers are encouraged to register now at KFCGaming.me to be part of The Original Gamechangers squad.
They are also invited to join the digital movement by creating their AI avatar using the CapCut Template and sharing it on social media, tagging @kfcgamingme.