The Miami Marlins and Burger King® have teamed up to introduce a unique co-branded crown, marking a first for South Florida. This special crown will be available for a limited time at select Burger King locations across South Florida and at loanDepot Park. As a gesture to Marlins fans, the crowns will also be distributed as gate giveaways on select dates in July.
Fans can obtain these exclusive crowns at loanDepot Park during home games at the Billy’s Bites concession stand in Section 34 on the Promenade Level. Additionally, they will be handed out after home game victories on Fridays and Sundays during hora loca at Recess Sports Lounge and before the UHealth Diamond Dash.
Robert Gelman, Marlins Vice President and Head of Partnership Development and Strategy, emphasized the significance of the collaboration: “The Marlins and Burger King both call Miami home, and we want our community to represent with style and pride.”
Earlier this year, the Marlins and Burger King launched their partnership by offering a free Whopper® Jr. at select Miami-Dade and Broward locations the day after every Marlins home win this season. Pat O’Toole, Chief Marketing Officer of Burger King North America, highlighted the enthusiasm for this promotion: “Both the Marlins and BK have incredible fan bases here in South Florida, and we were blown away by the excitement for our free Whopper Jr. after every home win deal.
With this limited-edition and first-ever Marlins and BK co-branded crown, we’re continuing to show appreciation to our loyal and royal fans.”
In addition to distributing the new crowns and satisfying appetites with free Whopper Jr. offerings, the Marlins are extending their fan-focused initiatives with a buy one, get one free Marlins ticket promotion. Throughout the season, guests at participating Burger King locations in the Miami area can scan a QR code to take advantage of this offer.
Robert Gelman expressed optimism about the partnership’s impact: “Our proud and collaborative partnership with Burger King continues to exceed expectations and deliver on a fan-first approach, introducing stylish co-branded crowns to Marlins fans and Burger King guests to go along with the Marlins Win, You Rule campaign and our Marlins BOGO ticket offer. We are excited to see the crowns all over South Florida, as we continue to evolve our partnership with a fellow iconic hometown brand.”