In Suwon, Gyeonggi Province, McDonald’s Korea is reaching out to seniors unfamiliar with digital technology by introducing them to restaurant kiosks and providing guidance on their use. This initiative aims to empower seniors with digital self-ordering skills, facilitated by a partnership between McDonald’s and the National Institute for Lifelong Education (NILE) under the Ministry of Education.
The program, developed in collaboration with NILE, includes a guidebook designed to familiarize seniors with digital self-ordering services. McDonald’s restaurants serve as practical learning grounds, allowing seniors to practice using kiosks in a supportive environment.
At Suwon Jaeil Lifelong School, over 10 seniors recently participated in a class focused on kiosk usage at McDonald’s. They received instruction on basic kiosk functions, terminology commonly used in quick service restaurants (QSRs), and payment methods. To aid in their learning, a specially designed smartphone app mimicking McDonald’s kiosk interfaces was utilized.
Following the classroom session, the seniors applied their newfound knowledge during a visit to a McDonald’s location in Suwon Hwaseong DT. Here, they practiced ordering their meals independently using the kiosks.
One student expressed their initial apprehension about using kiosks in public, highlighting the common fear of causing delays for others in line. However, after the training, the seniors reported feeling more confident and prepared to use kiosks autonomously.
Another student shared their experience of relying on others for shopping due to difficulties with kiosks. Now, they feel equipped to accompany their grandchildren to McDonald’s and manage the kiosk without assistance.
This training session was part of a 10-week program aimed at enhancing seniors’ understanding of digital kiosks. The program’s guidebook covers essential definitions, features, and practical tips for using kiosks, not limited to McDonald’s but also applicable to various service kiosks encountered in daily life.
Since last year, McDonald’s and NILE have collaborated to support consumers facing challenges with digital technology.
Their joint efforts expanded this year, targeting 434 local community centers nationwide to reach 6,000 students in the first half of the year alone.
Yang Hyoung-keun, public affairs lead at McDonald’s Korea, emphasized the importance of improving kiosk usability for all customers, particularly those with physical disabilities or digital literacy gaps. This ongoing initiative reflects a commitment to inclusivity and empowering individuals to navigate digital services effectively.