McDonald’s has unveiled a new promotion aimed at winning back customers amid rising inflation concerns. Starting next week, the fast-food giant will offer free fries on Fridays to customers who spend a minimum of $1. This initiative is part of McDonald’s ongoing efforts to provide value to its customers during the summer months.
Joe Erlinger, President of McDonald’s USA, expressed the company’s commitment to offering great value to its customers.
The promotion will be available exclusively through the McDonald’s app, which can be downloaded for free. Customers can enjoy free fries with their orders until the end of 2024.
In addition to the free fries promotion, McDonald’s will also launch its highly anticipated $5 meal deal on June 25. This deal includes a small fries, 4-piece Chicken McNugget, a small soda, and a choice between a McDouble or McChicken sandwich, all for just $5. The $5 meal deal will be available at select locations throughout the summer.
Sara Senatore, senior analyst for restaurants at Bank of America, highlighted the importance of such promotions in attracting customers amidst rising fast-food costs. McDonald’s strategic approach aims to increase visibility around the value it provides to customers.
Joe Erlinger emphasized McDonald’s long-standing commitment to offering affordable and delicious options. The company is focused on maintaining its legacy of providing value to customers whenever they visit McDonald’s.
This announcement comes as fast-food chains engage in “value wars,” competing to attract budget-conscious customers.
Starbucks and Burger King” data-wpil-keyword-link=”linked”>Burger King have also introduced value-focused promotions to cater to customers looking for affordable options.