Jollibee, a prominent name in Filipino fast food, is thrilled to introduce BINI, an emerging 8-member P-Pop girl group, as its latest brand ambassadors. Known for their vibrant energy and authentic representation of today’s youth, BINI will inject a fresh perspective into Jollibee as they become the new faces of the Cheesy Yumburger.
BINI: Elevating P-Pop with Cheesy Yumburger
Since their impressive debut, BINI has swiftly gained a following with their catchy music, popular dance routines, and uplifting messages. Now, they are teaming up with Jollibee to add their unique touch to the beloved fast-food chain. Their goal? To share their enthusiasm for Jollibee and its irresistibly cheesy, beefy, and delightful Cheesy Yumburger—a must-try for anyone seeking an ultimate cheesy and beefy flavor experience.
Embracing The Vibe
“We were ecstatic when we got the news. Partnering with Jollibee is like a dream come true. It’s a brand that matches our energy and liveliness. As proud Filipinas, we’re thrilled to join the Jollibee family,” says BINI’s Jhoanna, expressing the group’s excitement. “The Cheesy Yumburger is perfect for us—it’s all about feeling good, having fun, and savoring the moment, just like our music.”
Jollibee’s Cheesy Yumburger, renowned for its quality and flavors that resonate with the Filipino palate and lifestyle, mirrors the entertainment and style BINI brings, striking a chord with today’s youth and endearing both brands to their fans.
A Journey of Excitement
This collaboration transcends a typical endorsement—it’s a fusion of food, enjoyment, and fandom. Jollibee and BINI are kickstarting this partnership with an array of campaigns and exciting promotions that encourage fans to join the festivities.
From special appearances to exclusive content, there are numerous surprises in store for everyone.
“We’re not only sharing our love for Jollibee and its popular offerings, but also a piece of our journey,” adds BINI’s Aiah. “We invite everyone to join us as we embark on this exciting venture with Jollibee. This platform allows us to spread positivity, joy, and good vibes through both food and music. It’s going to be amazing!”