TalkSPORT has announced that Burger King” data-wpil-keyword-link=”linked”>Burger King UK will be the headline sponsor of its Euros 2024 coverage, starting tonight in Munich. This partnership will be featured across radio, digital audio, and talkSPORT’s social media and YouTube channels throughout the tournament.
The collaboration will showcase football stars such as Shaun Wright-Phillips, Emile Heskey, and Ledley King. These personalities will participate in on-air segments, including bespoke interview features, and social content like Burger King-branded England game watchalongs and King Saver Penalty shootouts.
Walk-In Media facilitated the partnership, marking Burger King UK’s debut sponsorship of a sports event. Fans will be encouraged to use the Burger King UK app to conveniently order their flame-grilled favorites from home before kick-off.
David Wilcox, Commercial Director of News Broadcasting, said, “This year’s tournament will be talkSPORT’s biggest Euros yet, with more content and commentary than ever. We’re excited to have Burger King UK as a sponsor, bringing content that matches our style and entertains our audience.”
Katie Evans, CMO of Burger King UK, added, “2024 has been an exciting year for us with the launch of Foodfillment. Our talkSPORT Euros partnership is the next step in that journey. We look forward to delivering everyone’s Burger King favorites and providing the ultimate food satisfaction as they cheer on their team.”
Charlotte Mullan, Managing Director of Walk-In Media, said, “Pairing the home of the Whopper with top football names on talkSPORT for the year’s biggest sporting event is a partnership made in media heaven. We can’t wait for kick-off!”