“Fathers may not always be the smoothest communicators, but their love is undeniable.”
Burger King” data-wpil-keyword-link=”linked”>Burger King India is celebrating the unique ways dads show their love through a new Father’s Day campaign titled “Father’s Day, Father’s Way,” created by Havas Worldwide India.
“Our dads are heroes, but they often struggle to express their emotions. They communicate these feelings in their own awkward ways,” Burger King India stated in a press release.
The campaign features a short film that showcases these different expressions of fatherly love. It encourages people to share their dads’ unique ways and celebrate with Burger King. Kapil Grover, Chief Marketing Officer of Burger King India, said, “Fathers may not always be the smoothest communicators, but their love is undeniable. This campaign celebrates their quirks and the special bond they share with their children. We hope our guests see glimpses of their own dads in the video and share their dad stories with us. They can enjoy Free Whoppers together at a Burger King near them.”
Anupama Ramaswamy, Joint Managing Director and Chief Creative Officer of Havas Worldwide India, added, “Dads have always had a quirky and unique way of connecting with their children, especially Gen Z and Millennials. From trying to learn tech to fitting into their child’s social circle, all they want is to be cool enough for their kids. What they don’t realize is that we love them just the way they are. This Father’s Day, we celebrate ‘The Father’s Way.'”