Mom’s Touch prides itself on using fresh, never frozen chicken, marinated for 24 hours to ensure maximum flavor and tenderness. This dedication to quality has earned the brand a loyal customer base and numerous accolades. In addition to its signature fried chicken, the menu features a variety of burgers, sandwiches, and sides, all prepared with the same attention to detail. As a result, Mom’s Touch has become a go-to destination for those seeking delicious, satisfying fast food.
Mom’s Touch Brand Introduction
Mom’s Touch, a renowned fast-food franchise, originated in South Korea and has rapidly gained popularity across Asia and beyond.
Established in 2004, the brand’s unique selling point is its dedication to providing high-quality, freshly prepared food. The name “Mom’s Touch” reflects the company’s commitment to delivering meals that are as wholesome and comforting as those made by a loving mother. With a focus on fried chicken and burgers, Mom’s Touch has carved out a niche in the competitive fast-food market, thanks to its emphasis on flavor, quality ingredients, and customer satisfaction.
see also: Dunn Brothers Coffee Franchise
Mom’s Touch Franchise Fees
Opening a Mom’s Touch franchise requires a significant investment, reflecting the brand’s established reputation and commitment to quality. The initial franchise fee is typically around $40,000 to $50,000, which grants the franchisee the rights to operate under the Mom’s Touch brand and access to its established business model and support systems. This fee covers the cost of initial training, access to proprietary recipes, and ongoing support from the corporate team.
In addition to the initial franchise fee, prospective franchisees must consider other costs associated with opening a new location. These costs include expenses for real estate, construction, equipment, and initial inventory. On average, the total investment required to open a Mom’s Touch franchise ranges from $350,000 to $600,000, depending on the location and size of the restaurant. Franchisees are also required to pay ongoing royalties and advertising fees, which are typically a percentage of gross sales, ensuring continued support and brand promotion.
Mom’s Touch Franchise Conditions
To maintain the high standards associated with the Mom’s Touch brand, prospective franchisees must meet certain conditions and qualifications. Firstly, franchisees should have a strong business background and experience in the food and beverage industry. This ensures that they have the necessary skills and knowledge to operate a successful restaurant. Additionally, franchisees must demonstrate a commitment to upholding the brand’s values and standards, including a focus on quality, customer service, and cleanliness.
Financial stability is another crucial condition for potential franchisees.
Applicants must have sufficient liquid assets and net worth to cover the initial investment and ongoing operational costs.
Typically, this means having at least $150,000 in liquid assets and a net worth of $500,000 or more. This financial requirement ensures that franchisees have the resources necessary to successfully launch and sustain their business.
Finally, Mom’s Touch franchisees must be willing to undergo extensive training and adhere to the brand’s established operational procedures.
This includes participating in an initial training program, which covers all aspects of running a Mom’s Touch restaurant, from food preparation to customer service. Ongoing training and support are also provided to ensure that franchisees stay up-to-date with the latest best practices and maintain the high standards expected by the brand.
Mom’s Touch Franchise Process
The process of becoming a Mom’s Touch franchisee involves several steps, designed to ensure that both the franchisor and the franchisee are well-prepared for a successful partnership. The first step is to submit an initial inquiry or application, expressing interest in the franchise opportunity. This typically involves providing basic information about the applicant’s background, financial status, and reasons for wanting to join the Mom’s Touch family.
Once the initial application is reviewed and approved, the prospective franchisee is invited to attend an informational meeting or discovery day. This event provides a comprehensive overview of the Mom’s Touch brand, business model, and franchise opportunity. It also gives applicants the chance to ask questions and gain a deeper understanding of what it takes to operate a successful Mom’s Touch restaurant.
Following the discovery day, applicants who wish to proceed are required to submit a more detailed application, including financial statements and a business plan. This information is reviewed by the Mom’s Touch franchise team to ensure that the applicant meets all necessary qualifications and is a good fit for the brand. If approved, the franchisee is then presented with a franchise agreement, outlining the terms and conditions of the partnership.
Once the franchise agreement is signed, the new franchisee begins the process of site selection and restaurant development. Mom’s Touch provides support and guidance throughout this process, including assistance with finding a suitable location, negotiating leases, and overseeing construction. The franchisee also participates in an extensive training program, covering all aspects of running a Mom’s Touch restaurant.
Finally, once the restaurant is built and the staff is trained, the franchisee is ready to open their Mom’s Touch location. The corporate team provides ongoing support and resources to ensure the franchisee’s success, including marketing assistance, operational guidance, and regular check-ins to maintain quality and consistency.
Mom’s Touch Franchise Advantages
There are numerous advantages to joining the Mom’s Touch franchise family, making it an attractive option for aspiring business owners. One of the primary benefits is the strength of the brand itself. Mom’s Touch has built a reputation for high-quality, delicious food, and exceptional customer service, which translates to a loyal customer base and strong market presence. As a franchisee, you benefit from this established brand recognition and the trust that comes with it.
Another significant advantage is the comprehensive training and support provided by Mom’s Touch. From the initial training program to ongoing assistance, franchisees receive the tools and knowledge necessary to operate a successful restaurant. This includes access to proprietary recipes, operational procedures, and marketing strategies, ensuring that franchisees are well-equipped to meet the high standards expected by the brand.
Mom’s Touch also offers a flexible franchise model, allowing franchisees to adapt their restaurants to suit their local markets. This flexibility can include variations in menu offerings, restaurant design, and marketing strategies, enabling franchisees to better meet the needs and preferences of their customers. Additionally, the brand’s focus on innovation and continuous improvement means that franchisees can stay ahead of industry trends and maintain a competitive edge.
Financially, Mom’s Touch franchises have the potential for strong returns on investment. The brand’s emphasis on quality and customer satisfaction leads to repeat business and positive word-of-mouth, driving sales and profitability. Furthermore, the support provided by the corporate team helps franchisees optimize their operations and maximize their revenue potential.
Conclution
In summary, joining the Mom’s Touch franchise offers numerous benefits, from the strength of the brand and comprehensive support to the potential for financial success. For those with a passion for the food and beverage industry and a commitment to quality and customer service, a Mom’s Touch franchise can be a rewarding and profitable business opportunity.