KFC” href=”https://www.bestfastfoodfranchise.com/archives/tag/kfc” target=”_blank” rel=”noopener” data-wpil-keyword-link=”linked”>KFC Singapore is taking its advertising to new dimensions with an innovative 3D campaign featuring its ETC (extra tasty crispy) burger.
Located at Wilkie Edge and Ten Square, this campaign will showcase the ETC burger on synchronized dual screens with captivating 3D effects, creating a larger-than-life experience for viewers.
Expect to see the ETC Burger making a grand entrance on a KFC red carpet across both screens, highlighting its key features such as fresh pickles, an extra crispy fillet, and KFC’s secret sauce.
Juliana Lim, senior director of marketing and innovation at KFC Singapore, expressed excitement about pushing creative boundaries to captivate audiences and enhance the KFC experience. The ETC Burger, representing their dedication to menu improvement, aims to provide the best chicken burgers in town.
Kelvin Goh, senior media director at Havas Media Singapore, added that the campaign aims to create unforgettable moments for consumers and KFC fans.
This campaign follows KFC’s recent takeover of PLQ Mall to celebrate the ETC Burger’s launch. The mall featured an immersive ‘ultimate KFC experience’ with only chicken burgers served, showcasing KFC’s commitment to quality.
The takeover included six touchpoints, including a new outlet signage ‘#Chicken_Burgers by KFC’ and a gigantic ETC greeting stand, providing fans with interactive experiences and photo opportunities.
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