Jollibee Foods Corporation (JFC) has launched a new multi-brand store at the CityMall shopping center in Calamba, Laguna. This venture is in partnership with DoubleDragon, a listed property developer.
The new store allows customers to order from various JFC brands, including Jollibee, Mang Inasal, Greenwich, and Chowking, all in one place.
Edgar Injap Sia II, chairman of DoubleDragon, stated that the multi-brand format will enhance CityMall’s provincial community center concept. The company has plans to open more such locations in the future.
“We are looking forward to seeing this new innovative format in all the CityMalls in Luzon, Visayas, and Mindanao soon,” Sia said.
Founded in 2009, DoubleDragon is known for operating malls in provincial areas, office buildings in Metro Manila, and hotels both in the Philippines and abroad. The company is preparing to open its 50th CityMall in Antique in the second quarter of this year.
