Buffalo Wild Wings (BWW) is a renowned American casual dining restaurant and sports bar franchise, widely recognized for its chicken wings, various sauces, and an extensive selection of beers. The brand, often affectionately referred to as “B-Dubs,” was founded in 1982 by Jim Disbrow and Scott Lowery in Columbus, Ohio. What began as a humble venture to satiate a craving for Buffalo-style chicken wings has burgeoned into an international chain with over 1,200 locations spanning multiple countries.
The unique concept of combining delectable food with a vibrant sports bar atmosphere has made Buffalo Wild Wings a favorite destination for sports enthusiasts and families alike. The restaurants are equipped with numerous large-screen TVs, ensuring that guests can catch their favorite sports events while enjoying a variety of flavorful wings, burgers, sandwiches, and more. This winning combination of great food and an exciting ambiance has solidified Buffalo Wild Wings’ reputation as a leader in the casual dining sector.
Buffalo Wild Wings Franchise Fees
Aspiring franchisees of Buffalo Wild Wings must be prepared to make a substantial financial investment. The initial franchise fee is $25,000, which grants the franchisee the rights to operate under the Buffalo Wild Wings brand name. This fee is part of the overall initial investment, which ranges between $2.5 million and $4 million. The exact amount varies depending on factors such as the restaurant’s location, size, and the condition of the property.
In addition to the initial investment, franchisees are required to pay ongoing fees, which include:
Royalty Fee: This is a percentage of the gross sales and typically stands at 5%. It covers the continuous use of the Buffalo Wild Wings brand, operational support, and access to proprietary systems and processes.
Advertising Fee: Franchisees contribute 3.25% of their gross sales towards national and regional advertising efforts. This fee ensures that the brand maintains a strong market presence and continues to attract customers through various marketing campaigns.
Local Advertising Fee: Franchisees are also encouraged to spend at least 1% of their gross sales on local advertising to promote their individual locations and engage with their community.
These fees are essential for maintaining the high standards and consistent brand experience that Buffalo Wild Wings is known for.
see also: Fuzzy’s Taco Shop Franchise
Buffalo Wild Wings Franchise Conditions
Before embarking on the journey to become a Buffalo Wild Wings franchisee, there are several conditions and qualifications that candidates must meet. These requirements are designed to ensure that franchisees have the necessary financial stability, business acumen, and commitment to uphold the brand’s reputation.
Financial Requirements: Prospective franchisees must have a minimum net worth of $1.5 million and at least $750,000 in liquid assets. This financial stability is crucial to cover the initial investment costs and sustain the business during the initial phase of operation.
Experience: While previous restaurant experience is not mandatory, it is highly preferred. Candidates with a background in the food and beverage industry, particularly in managing or operating a restaurant, are more likely to succeed as franchisees. Those without direct experience are often required to partner with an experienced operator.
Commitment: Franchisees must demonstrate a strong commitment to the Buffalo Wild Wings brand and its core values.
This includes adhering to the company’s operational standards, participating in training programs, and engaging in continuous learning and improvement.
Location: The success of a Buffalo Wild Wings franchise heavily depends on its location. Franchisees must work with the company to identify and secure a prime location that meets the brand’s criteria in terms of visibility, accessibility, and market potential.
Training: All franchisees must undergo a comprehensive training program that covers every aspect of operating a Buffalo Wild Wings restaurant. This training ensures that franchisees are well-equipped to manage their business and deliver an exceptional customer experience.
see also: Es Pasco Franchise
Buffalo Wild Wings Franchise Process
The process of becoming a Buffalo Wild Wings franchisee involves several steps, each designed to ensure that both the franchisor and the franchisee are well-prepared for a successful partnership. Here is a detailed overview of the franchise process:
Initial Inquiry: The process begins with an initial inquiry, where prospective franchisees express their interest in the Buffalo Wild Wings franchise. This can be done through the company’s website or by contacting their franchise development team directly.
Application: Interested candidates must complete a comprehensive franchise application form. This application provides detailed information about the candidate’s financial status, business experience, and motivation for becoming a Buffalo Wild Wings franchisee.
Evaluation: The franchise development team reviews the application and conducts an initial evaluation. This step includes background checks, financial assessments, and interviews to determine the candidate’s suitability for the franchise.
Discovery Day: Qualified candidates are invited to attend a Discovery Day at the Buffalo Wild Wings headquarters. This event offers an in-depth look at the company’s operations, culture, and support systems.
It also provides an opportunity for candidates to meet key members of the franchise team and ask any questions they may have.
Approval: Following Discovery Day, the franchise development team makes a final decision on the candidate’s application.
If approved, the candidate receives a formal franchise agreement outlining the terms and conditions of the partnership.
Site Selection and Development: Once the franchise agreement is signed, the franchisee works with the company to identify and secure a suitable location for the restaurant. This process involves market research, site visits, and lease negotiations.
After securing the location, the franchisee begins the development phase, which includes design, construction, and outfitting the restaurant with the necessary equipment and decor.
Training: Franchisees and their management team must undergo an extensive training program. This training covers everything from restaurant operations and customer service to marketing and financial management. The goal is to ensure that franchisees are fully prepared to run their Buffalo Wild Wings restaurant successfully.
Grand Opening: With the training complete and the restaurant ready, the franchisee, in collaboration with the company, plans and executes a grand opening event. This event is designed to generate excitement and attract customers to the new location.
Buffalo Wild Wings Franchise Advantages
Becoming a Buffalo Wild Wings franchisee offers numerous advantages, making it an attractive opportunity for aspiring entrepreneurs. Some of the key benefits include:
Established Brand: Buffalo Wild Wings is a well-established and widely recognized brand with a loyal customer base. This brand recognition provides a significant advantage in attracting customers and generating sales.
Proven Business Model: The franchise operates under a proven business model that has been refined and perfected over decades.
Franchisees benefit from the company’s extensive experience and expertise in the casual dining sector.
Comprehensive Support: Buffalo Wild Wings provides comprehensive support to its franchisees, including training, marketing, operational assistance, and ongoing guidance. This support ensures that franchisees have the tools and resources they need to succeed.
Marketing Power: Franchisees benefit from the brand’s national and regional marketing campaigns, which help to maintain a strong market presence and attract customers. Additionally, franchisees receive support in developing and executing local marketing strategies.
Menu Innovation: Buffalo Wild Wings is known for its innovative and diverse menu, featuring a wide variety of wing flavors, sauces, and other popular dishes. This continuous menu innovation keeps customers coming back and helps franchisees stay competitive in the market.
Sports Bar Appeal: The sports bar atmosphere of Buffalo Wild Wings is a major draw for customers, especially sports fans.
The numerous TVs, live sports events, and vibrant ambiance create a unique dining experience that sets the brand apart from other casual dining restaurants.
Community Engagement: Franchisees are encouraged to engage with their local communities through sponsorships, events, and partnerships. This community involvement not only helps to build a loyal customer base but also enhances the brand’s reputation and visibility.
Conclusion
The Buffalo Wild Wings franchise offers a compelling opportunity for entrepreneurs looking to invest in a well-established and successful brand. With its strong brand recognition, proven business model, and comprehensive support system, Buffalo Wild Wings provides franchisees with the tools and resources needed to thrive in the competitive casual dining industry. By meeting the financial requirements, committing to the brand’s values, and following the franchise process, aspiring franchisees can embark on a rewarding journey with Buffalo Wild Wings.