McDonald’s is responding to growing demand for chicken with a major menu update. After four years, the fast-food giant is introducing its first new permanent addition: McCrispy Strips. The new chicken tenders, which are all-white meat coated in a crispy, golden-brown breading, will be available starting May 5.
This launch comes after McDonald’s saw a decline in its chicken sales, lagging behind other fast-food chains like Raising Cane’s, Wingstop, and Taco Bell, which have all experienced success with crispy chicken items. McDonald’s last permanent addition to its menu was the McCrispy Chicken Sandwich, released in 2021, following the success of Popeyes’ version.
The McCrispy Strips will be available in three or four-piece servings, and customers can enjoy them with a variety of sauces, including barbecue, spicy buffalo, ranch, and a new Creamy Chili dip.
The new product marks the return of chicken strips to McDonald’s after they were removed from the menu in 2020 during the pandemic. At the time, the company streamlined its menu to simplify operations. However, the return of chicken strips comes in response to customer demand, with fans eagerly asking for their comeback.
Alyssa Buetikofer, McDonald’s chief marketing and customer experience officer, said, “The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait. We took our time, listened to our fans and created a product we knew they would crave.”
The launch of McCrispy Strips also brings McDonald’s closer to another highly anticipated return: the Snack Wrap. This popular item, which uses the same chicken tenders, is expected to make a comeback later this year.
For McDonald’s, the McCrispy Strips could be a key part of revitalizing its menu. The chain has faced financial struggles recently, as customers have voiced concerns about higher prices, prompting McDonald’s to introduce a new value menu. The company is scheduled to report earnings on May 1.
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