BJ’s Restaurant & Brewhouse is one of the most recognized casual dining chains in America. Known for its deep-dish pizza, handcrafted beer, and large menu, the brand has built a strong reputation. As a restaurant owner, I understand the importance of investing in a franchise with proven systems, a loyal customer base, and high growth potential. In this article, I will walk you through everything you need to know about owning a BJ’s Restaurant & Brewhouse franchise.
BJ’s Restaurant & Brewhouse Brand Introduction
BJ’s Restaurant & Brewhouse started in 1978 in Santa Ana, California. It began as a small pizza joint. Over time, it evolved into a full-service casual dining restaurant. Today, it is a nationally known brand. BJ’s combines quality food, award-winning craft beer, and a comfortable dining experience.
The menu is extensive. It includes deep-dish pizza, burgers, steaks, pasta, salads, and desserts. One of the most famous desserts is the Pizookie® – a fresh-baked cookie served warm with ice cream. It’s a crowd favorite.
BJ’s is also known for brewing its own beer. They offer over 11 signature beers and rotating seasonal brews. The company has received many awards for its beer, making it a favorite for craft beer lovers.
As of 2024, BJ’s operates more than 210 restaurants across 30+ states. Most of these restaurants are company-owned, but the brand is open to strategic franchising opportunities. They seek partners who can grow the brand in new markets.
BJ’s Restaurant & Brewhouse Franchise Cost
Starting a BJ’s franchise requires a large investment. This is a full-scale restaurant, not a small quick-service operation. The size of the restaurant is typically between 7,000 and 10,000 square feet. It includes a full kitchen, a large dining room, and a bar.
Here is a breakdown of the expected costs:
- Franchise Fee: $60,000
- Initial Investment: $3.5 million to $6 million
- Royalty Fee: 5% of gross sales
- Marketing Fee: 2% of gross sales
- Leasehold Improvements and Equipment: $2 million to $4 million
- Working Capital: $200,000 to $400,000
These numbers may seem high, but remember that BJ’s is a full-service, high-capacity restaurant. The potential return can also be substantial, which we’ll cover later.
BJ’s Restaurant & Brewhouse Franchise Conditions
BJ’s does not franchise to just anyone. They are selective about who they partner with. Here are the key franchise conditions:
Experience Requirement
BJ’s prefers candidates with restaurant experience. Ideally, franchisees should have a background in full-service or casual dining. Experience managing large teams and high-volume operations is a plus.
Financial Requirement
You must have strong financial backing. BJ’s typically looks for individuals or investment groups with:
- Minimum Net Worth: $5 million
- Minimum Liquid Assets: $2 million
This ensures that the franchisee can support the investment and sustain operations during the first year.
Multi-Unit Development
BJ’s usually looks for multi-unit franchise partners. They may require a commitment to open 3 to 5 locations over a set period. This helps ensure that the partner has long-term goals and scalability in mind.
Location Requirement
BJ’s prefers locations in high-traffic areas. Good options include suburban shopping centers, lifestyle centers, or near entertainment complexes. The site must allow for a freestanding building with parking space.
BJ’s Restaurant & Brewhouse Franchise Process
If you meet the financial and experience requirements, the next step is to go through the franchise process. Here’s a step-by-step look:
Step 1: Initial Inquiry
Start by filling out the franchise interest form on BJ’s official website. You will provide basic information such as your background, location of interest, and financial profile.
Step 2: Franchise Application
Once your inquiry is accepted, you’ll receive a formal franchise application. You’ll also be asked to sign a Non-Disclosure Agreement (NDA). This is to protect sensitive information.
Step 3: Franchise Disclosure Document (FDD)
You will receive BJ’s Franchise Disclosure Document. This is a legal document required by the FTC. It includes details on fees, obligations, financial performance, and other important terms.
Take time to review this document carefully. You may want to consult a franchise attorney.
Step 4: Discovery Day
If you move forward, you’ll be invited to a Discovery Day. This event takes place at BJ’s corporate office or one of their flagship locations. You’ll meet the executive team, tour restaurants, and learn about operations.
Step 5: Approval
After Discovery Day, BJ’s will evaluate your application. If approved, you’ll sign the franchise agreement and pay the initial fee.
Step 6: Site Selection
BJ’s real estate team will help you find a suitable location. They will assist with market analysis, lease negotiation, and construction planning.
Step 7: Restaurant Build-Out
Once the location is secured, the build-out process begins. This includes design, equipment installation, and inspections. It may take 8 to 12 months.
Step 8: Training Program
You and your management team will undergo intensive training. This includes classroom learning and on-site experience at existing restaurants.
Step 9: Grand Opening
Once construction and training are complete, the restaurant is ready to open. BJ’s offers support during the launch and afterward.
BJ’s Restaurant & Brewhouse Franchise Profit
BJ’s franchise profit depends on many factors: location, operations, labor cost, and food cost. However, we can look at average numbers from existing restaurants.
Average Unit Volume
According to their financial reports, the average BJ’s restaurant earns between $5.5 million and $6.5 million in annual revenue. Top-performing locations can earn more than $7 million.
Net Profit Margin
After food, labor, rent, and other costs, net profit margins range between 10% and 15%. Let’s do a rough calculation.
If a BJ’s franchise earns $6 million annually:
At a 12% profit margin, the net profit would be $720,000 per year.
At a 15% margin, net profit could reach $900,000 per year.
These are attractive numbers, especially for multi-unit operators. With strong operations, BJ’s can be a highly profitable investment.
Conclusion
BJ’s Restaurant & Brewhouse is a premium franchise opportunity for serious investors. It offers a full-service model, strong sales, and a loyal following. The investment is high, but so is the potential return. If you have the experience, the team, and the drive, BJ’s could be the right fit for your next big restaurant venture.
BJ’s is not just another restaurant—it’s an experience. If you’re ready to take on the challenge and deliver that experience to your market, this franchise could be your next success story.
Related topics:
- Wetzel’s Pretzels Franchise Costs, Profit & Requirements For 2025
- Mamma’s Pizza Franchise Costs, Profit & Requirements For 2025
- Dr. Oetker Ristorante Franchise Costs, Profit & Requirements For 2025