DALLAS, April 15, 2025 – Chili’s Grill & Bar is challenging rising fast food prices with the launch of its new Big QP burger, which will join its popular 3 For Me menu. This move comes as fast food costs soar and consumer frustration with expensive drive-thru meals increases.
Chili’s has long been recognized for offering great value, and now the brand is stepping up to help customers in need of an affordable meal, even when a visit to the full-service restaurant isn’t an option. To promote this new offering, Chili’s is also launching an in-person pop-up event called “Fast Food Financing.” From April 16 to 17, the pop-up will be located at 37 Union Square West in New York City, directly next to a well-known fast food chain. The goal is to help offset the high cost of fast food with gift cards for those who qualify, providing access to Chili’s speakeasy, where guests can try the Big QP burger along with fries, bottomless chips and salsa, and unlimited drinks.
“We introduced the 3 For Me menu in 2022 as the best value in the industry, and with the Big QP, we’ve made it even better,” said George Felix, Chili’s Chief Marketing Officer. “For times when you can’t make it to Chili’s, we’re here to help with our Fast Food Financing experience, which gives customers a way to still enjoy great value without paying the hefty price of fast food.”
The new Big QP burger features two slices of American cheese, mustard, ketchup, pickles, diced onions, and 85% more beef than a McDonald’s Quarter Pounder® with Cheese. As part of the 3 For Me menu, the Big QP is available for just $10.99, which includes fries, bottomless chips and salsa, and an unlimited drink – making it a more affordable option than a comparable meal at McDonald’s.
The Big QP joins the Big Smasher, introduced last year, which boasts twice the beef of a Big Mac®. Chili’s continues to prove that the best value doesn’t come from a drive-thru.
Related topics:
- New Chipotle Set to Open in Hudsonville, Michigan
- Chili’s Takes A Bold Swipe at McDonald’s with New Big QP Burger
- New Menu Launches at Wendy’s, Pizza Inn, Off The Hook, and More Spark Seasonal Excitement