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In a move that reflects the growing popularity of Korean culture in India, Burger King has introduced a new Korean-themed menu. This launch comes shortly after McDonald’s debuted its own Korean-inspired offerings. To promote this new menu, Burger King has initiated a marketing campaign, which was developed and executed by Havas India.
The trend of incorporating Korean flavors into fast food is gaining momentum among Indian quick-service restaurants (QSRs). Burger King’s decision to follow McDonald’s in this direction highlights the increasing appeal of Korean cuisine in the Indian market.
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