LONDON — U.S.-based sandwich brand Which Wich Superior Sandwiches is set to open its second location in London this June, expanding its footprint in the capital.
The new store will be located on Fleet Street, following the brand’s initial London launch at St Giles Place in the West End before the COVID-19 pandemic. Known for its customisable hot toasted sandwiches, the brand is aiming to bring its fast-casual concept to more UK consumers.
The company said the new site will act as a prototype for future franchise locations across the country, signaling its broader expansion ambitions.
Rami Awada, the brand’s UK master franchisee, emphasized the company’s growth plans:
“We’re building momentum and looking for entrepreneurial partners who share our passion for great food and innovative, scalable businesses,” Awada said.
“With an award-winning brand, multiple revenue streams, and full franchise support, this is just the beginning of our national growth journey.”
Which Wich joins a growing list of international restaurant brands entering the UK market in 2024, including Carl’s Jr. and Chick-fil-A.
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