TAOS, NM – Taos residents can soon expect the arrival of two new major chains: Whataburger and Starbucks. The two businesses are set to bring their famous offerings to the town in the coming month, expanding the dining options for locals and visitors alike.
Whataburger to Open in Late April
Whataburger, the Texas-based fast-food chain, is slated to open its Taos location in late April. The restaurant will be situated east of Albertsons Market, at 710 Paseo del Pueblo Sur, in the building formerly occupied by a Burger King, which has been vacant since 2017.
Construction at the site is nearly complete, with only a few final touches remaining. Jacob Nordeck, the superintendent for CKP Construction, expressed that while the project has faced challenges, including zoning-related delays, the team is excited about the upcoming opening. “It’s a character-building experience, but we’re happy to be here and hopefully, give McDonald’s some competition,” Nordeck said.
Whataburger, founded nearly 75 years ago in Texas, is known for its wide variety of burgers, including the classic Whataburger, Whataburger Jr., and the Avocado Bacon Whataburger. Other menu items include milkshakes, fries, taquitos, chicken sandwiches, and breakfast platters. The Taos location will be the 16th in New Mexico, part of the company’s growing footprint of 1,132 locations across the U.S., with 762 of those in Texas.
Once open, the Whataburger will join other fast-food options in the area, including 5 Star Burgers, Blake’s Lotaburger, Wendy’s, Sonic, and McDonald’s. The new Whataburger will also operate 24 hours a day, seven days a week, and will feature elements like the “front porch” and spiral column beams, which were preserved to maintain Taos’ local architectural character.
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