Starbucks has partnered with Peanuts™ to promote kindness, love, and friendship across Latin America and the Caribbean (LAC). This collaboration, launching on March 25, brings together exclusive merchandise, a new beverage, and community-focused activities aimed at spreading happiness.
The star of the collaboration is Joe Kind Snoopy, a heartwarming character who represents the power of kindness and connection. Joe Kind Snoopy encourages acts of goodwill, reminding everyone that even small gestures can make a big impact. Customers in LAC can enjoy limited-edition Peanuts x Starbucks products and receive special perks through Starbucks Rewards. They can also try the new Joe Kind Snoopy Oatmilk Chocolate & Caramel Frappuccino®, which celebrates the simple joys of sharing and connection.
A Sweet Treat to Share and Smile
The Joe Kind Snoopy Oatmilk Chocolate & Caramel Frappuccino® is a delicious mix of oatmilk, chocolate, and caramel, designed to bring joy with every sip. Whether you’re sharing it with friends or enjoying it solo, this beverage embodies the spirit of kindness and generosity that defines the collaboration.
Exclusive Merchandise to Carry Happiness Everywhere
In addition to the new drink, the collaboration features custom-designed Peanuts™ merchandise, including mugs, tumblers, and other accessories. Each item is designed to capture the timeless appeal of Peanuts characters while adding a touch of Starbucks’ signature style. These exclusive items allow fans to take a little joy with them wherever they go.
Starbucks Rewards & Digital Offers
Starbucks Rewards members and digital customers will have access to exclusive offers throughout the collaboration.
Members can check their Starbucks Rewards app and local social media channels for specific promotions and special deals.
Spreading Kindness in Stores & Communities
As part of the Global Month of Good, selected Starbucks stores will host special pop-up events to encourage kindness and bring communities together. These activations will highlight the importance of connection and giving back to others.
The Starbucks x Peanuts™ collaboration, launching on March 25, will be available for a limited time at select Starbucks locations in the Latin America and Caribbean region. Be sure to visit your local store to experience the joy, share kindness, and join in the celebration.
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