In a significant move, Dunkin’ has announced that it will no longer charge extra for non-dairy milk alternatives at its locations across the U.S., starting March 5. This decision aligns with a broader trend in the coffee industry, following similar actions by Starbucks and other major chains.
The shift comes as more consumers opt for non-dairy milks due to dietary restrictions, preferences, or ethical considerations. Starbucks, which dropped its surcharge in October, faced both public backlash and legal challenges, including a lawsuit arguing that the extra charge was discriminatory against those with allergies or intolerances. Dunkin’ faced similar legal pressure, with a class-action lawsuit filed in December 2023 alleging discrimination against lactose-intolerant and milk-allergic customers.
Dunkin’s decision was influenced by guest feedback, aiming to enhance beverage customization options without additional costs.
This move not only aligns with consumer preferences but also reflects a growing industry consensus that non-dairy milk surcharges are outdated and unfair. The elimination of these surcharges is seen as a win for equity and sustainability, as it makes plant-based options more accessible to a wider audience.
With Dunkin’ and Starbucks leading the way, the five largest U.S. coffee chains—Dunkin’, Starbucks, Tim Hortons, Dutch Bros, and Scooter’s Coffee—now offer non-dairy milk without extra charges. This change is expected to positively impact millions of Americans who cannot or choose not to consume dairy, particularly those from communities disproportionately affected by lactose intolerance.
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