McDonald’s Canada, in partnership with Cossette, is celebrating a major milestone with the launch of the ‘95 McFlurry, a limited-edition treat marking the 30th anniversaries of both the Toronto Raptors and the McFlurry. This campaign, blending nostalgia with a modern twist, combines the golden age of 90s hip-hop and the iconic flavors of McDonald’s, bringing together fans of basketball and dessert.
Both the Raptors and McFlurry made their debut in 1995, and the new campaign highlights this landmark year. The ‘95 McFlurry features creamy vanilla soft serve mixed with red popping candy and blueberry-flavored syrup, reflecting the bold flavors and the Raptors’ signature colors that defined a pivotal moment in Canadian basketball history.
“We’re always looking for fresh ways to connect with our fans, and the ‘95 McFlurry does just that. This special treat brings together two iconic moments from 1995, blending nostalgic 90s culture with a modern twist,” said Melissa Hains, Director of Field Marketing at McDonald’s Canada. “It’s an exciting celebration of an era, and we’re thrilled for fans to experience this unique collaboration.”
As part of the campaign, McDonald’s Canada is releasing exclusive rap tracks inspired by 90s hip-hop culture and the impact of 1995 on both basketball and dessert. The songs include:
“Keepin’ it Fly”: A tribute to the excitement of the ‘95 era and enjoying a McFlurry.
“McFlurry Party Anthem”: A celebration of post-Raptors-game joy, paired with the sweet satisfaction of the ‘95 McFlurry.
“Ridin’ with the 9-5”: A nostalgic journey, looking back at the early days of the Raptors and McFlurry.
Jason Hill, Executive Creative Director at Cossette, commented, “Hip-hop and basketball culture have always been intertwined, so incorporating this style into our Raptors partnership and the ‘95 McFlurry made perfect sense. We wanted the music and video to feel authentic to 90s hip-hop, and I believe we’ve captured that vibe perfectly.”
The ‘95 McFlurry is available at participating McDonald’s locations in Ontario from February 18 to March 17, 2025. Fans can also engage with the campaign through digital media, social media platforms, Scotiabank Arena activations, and out-of-home advertising.
This collaboration offers an exciting mix of nostalgia and modern creativity, celebrating the lasting impact of both the Toronto Raptors and the McFlurry.
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