Country music sensation Thomas Rhett has teamed up with burger chain Hardee’s for a yearlong campaign aimed at celebrating “goodness” within local communities. According to a press release, the initiative will focus on storytelling and activities that promote core values such as giving back, family, supporting first responders, and celebrating college football.
“We are thrilled to partner with Thomas Rhett to honor the values that make our communities stronger,” said Sarah Breymaier, Hardee’s Vice President of Brand. “This partnership represents more than just our handcrafted menu—it’s about making a positive impact through acts of kindness, whether it’s serving delicious meals or supporting vital causes like veterans’ organizations and local charities.”
This marks the second collaboration between Rhett and Hardee’s. The artist previously partnered with the chain in late 2024 for a University of Georgia-themed tailgate event, which supported hurricane relief efforts and benefited the Atlanta-based nonprofit, Caring For Others.
Lainey Wilson Named Whataburger’s Brand Ambassador for 75th Anniversary
Country singer Lainey Wilson is also making headlines with a new partnership, this time with Whataburger. The fast-food chain has announced Wilson as its official brand ambassador, aligning with the restaurant’s 75th anniversary celebrations.
To kick off the campaign, Whataburger will offer free Honey Butter Chicken Biscuits at participating locations on Tuesday, January 28, from 6 a.m. to 11 a.m. Wilson, a longtime fan of the chain, expressed her enthusiasm for the collaboration. “I’ve been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams,” Wilson said. “From grabbing Honey Butter Chicken Biscuits with my daddy to late-night stops while touring, Whataburger has always been a part of my story.”
In a press release, Whataburger President and CEO Debbie Stroud praised Wilson’s authenticity and passion. “Lainey Wilson embodies everything we love about our brand—she’s genuine, daring, and dedicated to delivering unforgettable experiences to her fans,” Stroud said. “Our partnership with Lainey brings together two brands committed to serving goodness 24/7, with a side of Texas hospitality. We’re excited to share more throughout the year.”
These partnerships reflect a growing trend of artists and fast-food chains uniting for meaningful community outreach while engaging fans with memorable experiences.