Chipotle Launches National Campaign Highlighting McAllen Location and Donna Native

MCALLEN, Texas (ValleyCentral) — Chipotle has unveiled its new national advertising campaign, “Behind the Foil,” which proudly features a McAllen restaurant and a team member from Donna.

This campaign stands out as it highlights both a local Chipotle location and one of its employees, Karen Martinez. A Donna native, Martinez is one of three team members selected to represent the brand nationwide. Having been with Chipotle for five years, Martinez currently serves as the general manager of the McAllen restaurant.

Martinez shared that Chipotle’s commitment to real, wholesome food and promoting a healthy lifestyle is what initially drew her to the company.

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