Starbucks is ringing in the 2025 Chinese New Year with a special collection designed to honor the Year of the Snake. This limited-edition line of cups and mugs incorporates symbols of wisdom, transformation, and good fortune, making it a perfect tribute to one of Asia’s most significant celebrations. Available while supplies last, the collection features unique designs that blend traditional cultural elements with modern aesthetics.
Starbucks’ 2025 Lunar New Year Collection
The 2025 Starbucks collection features three distinct pieces:
Year of the Snake Cold Cup (24 oz): A stylish cold beverage cup adorned with an elegant pattern of snakes and flowers in soft pastel shades. The design captures the spirit of the Year of the Snake. Price: $24.95 USD.
Year of the Snake Stainless Steel Tumbler (12 oz): This tumbler combines bright floral designs with traditional Lunar New Year symbols, ideal for those who prefer hot beverages. Price: $22.95 USD.
Year of the Snake Ceramic Mug (14 oz): Inspired by a coiled snake, this ceramic mug is perfect for enjoying warm drinks during the festivities. Price: $16.95 USD.
In addition to the collection, Starbucks encourages sustainability by offering a $0.10 discount to customers who bring reusable cups to participating stores. Starbucks Rewards members can also earn 25 extra stars with every purchase made using a personal cup, whether in-store, via drive-thru, or through the app.
Where to Find The Collection
The Starbucks 2025 Chinese New Year collection is available at company-operated and licensed stores across the United States.
Why Starbucks Celebrates Chinese New Year
While the Lunar New Year is celebrated in China, it also holds great significance in countries like Korea, Vietnam, and the Philippines. As a global brand, Starbucks celebrates this cultural occasion by offering products that resonate with its diverse customer base. The Year of the Snake collection is a nod to cultural inclusivity and reflects Starbucks’ commitment to connecting with its global community.
Chinese New Year 2025: Dates and Significance
The Chinese New Year, or Spring Festival, begins on January 29, 2025, marking the arrival of the first new moon of the year.
This date ushers in the Year of the Snake, a zodiac sign associated with wisdom, intuition, and transformation. Celebrations will run through February 12, featuring traditional family gatherings, lion dances, fireworks, and house cleaning to bring in good fortune.
The Symbolism of the Year of the Snake
The Year of the Snake symbolizes change, intelligence, and strategic thinking. Those born under this sign are seen as reflective, resilient, and enigmatic. The year will also be governed by the wood element, which emphasizes growth and adaptability, making it a perfect time for personal renewal and development.
People born between January 29, 2025, and February 16, 2026, will experience the influences of the Snake, known for their analytical abilities, inner strength, and reserved nature.
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