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Pizza Hut Unveils Innovative Ordering System to Revamp Pizza Night

by Nick

Pizza Hut is taking bold steps to reshape its U.S. operations, aiming to enhance customer experience and boost sales. The restaurant chain, facing the challenges of rising fast food prices, is looking to recapture customer attention and combat the decline in fast food visits. Similar to brands like Taco Bell and KFC, which are owned by Yum Brands, Pizza Hut is looking to reverse a trend of declining visits, with customers now questioning the value of fast food due to its escalating costs.

Virginia high school teacher Kevin Roberts shared his thoughts with CBS MoneyWatch, saying, “The whole idea used to be that you could get decent food at a low price, quickly. Now, I can’t justify paying $15 for a burger, fries, and a drink if it’s just McDonald’s quality. If that’s the case, I’m going home.”

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In response, Pizza Hut is bringing international strategies that have worked well abroad to its U.S. locations. The chain plans to redesign its stores to focus on technology and customer convenience. Touchscreen kiosks and pizza-making stations will be introduced, aiming to modernize both the interior design and digital capabilities. CEO Aaron Powell explained, “From the layout to the design and the tech-forward features, this new restaurant reflects Pizza Hut’s ability to adapt to customers’ evolving needs.”

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The new store concepts will also include drive-thru options and a “Hut ‘N Go” menu, designed for quick pick-ups of the brand’s most popular items. This change aims to save customers time, with heated cabinets for easy pick-up of orders.

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Shannon Garcia, President of Global Franchise Markets and Operations, highlighted the role of digital features in this redesign: “From self-service kiosks to pick-up cabinets and digital drive-thru menus, customers will have more control over their experience while helping our teams deliver better service.”

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As Pizza Hut looks to adapt to a new era, Garcia told CNN, “Consumers now expect speed, precision, and a memorable experience. We are responding to the digital-first expectations in a post-pandemic world.”

These changes are currently being tested at a Pizza Hut in Plano, Texas, before expanding to locations nationwide. Joseph Call, Global Chief Development Officer, emphasized the success of similar models in nearly 2,000 Pizza Hut restaurants worldwide, noting the restaurant’s modern look, digital integration, and increased interaction with staff as key elements that resonate with customers.

Pizza Hut’s store redesign reflects the brand’s commitment to innovation, says Kalen Thornton, Global Chief Brand Officer.

“This opening is more than just a redesign; it’s a glimpse into Pizza Hut’s future. We’ve continuously evolved over 65 years, and this modern approach reaffirms our leadership in the pizza industry.”

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