Rolld is a rapidly growing fast-casual brand that brings the vibrant flavors of Vietnam to the world through its signature dishes, including fresh rice paper rolls, banh mi, and pho. As the demand for healthier, more diverse fast food options grows, Rolld stands out by offering nutritious, fresh, and customizable Vietnamese-inspired dishes.
If you are considering investing in a Rolld franchise, it’s essential to understand the costs involved. This article will break down the total investment, ongoing fees, and other financial considerations when becoming a Rolld franchisee. Whether you’re looking to open a location in your local community or expand your portfolio with a food-based business, this guide will give you all the information you need.
What Is Rolld?
Before diving into the costs of a Rolld franchise, it’s helpful to understand the brand itself. Rolld was founded in 2012 in Melbourne, Australia, and has quickly become a popular choice for people seeking fresh, healthy, and delicious fast food.
The brand is known for its modern take on Vietnamese cuisine, using fresh ingredients and offering a diverse menu that caters to different dietary preferences, such as vegetarian, vegan, and gluten-free options.
The company has expanded significantly and now operates multiple locations across Australia. Its success can be attributed to a combination of a strong brand identity, commitment to quality, and a menu that appeals to health-conscious consumers looking for quick and tasty meals. The franchise model has allowed the brand to grow at an accelerated pace, and it continues to expand into new markets.
Initial Franchise Fees
When opening a Rolld franchise, there are several key financial factors you’ll need to consider. The initial franchise fee is one of the first costs you’ll encounter. The fee is the amount you pay upfront to become a Rolld franchisee.
Typically, the initial franchise fee for Rolld ranges from AUD $40,000 to $60,000. This fee grants you the right to operate a Rolld location and use the brand’s trademark, menu, and operational systems. The franchise fee may vary based on the location and the specific terms of the agreement, so it’s important to confirm the exact amount with Rolld before proceeding.
This initial fee does not cover other startup expenses, such as construction, equipment, or inventory. It primarily covers the cost of the franchise license, training, and the ongoing support you’ll receive from the Rolld team.
Total Initial Investment
The total initial investment required to open a Rolld franchise includes a variety of costs. These include the franchise fee, the build-out of the restaurant, equipment purchases, inventory, marketing, and other miscellaneous costs. According to the official Rolld Franchise Disclosure Document (FDD), the estimated total initial investment to open a Rolld franchise typically falls in the range of AUD $300,000 to $600,000.
Here’s a breakdown of the typical costs involved in opening a Rolld franchise:
1. Franchise Fee
As previously mentioned, the franchise fee is generally AUD $40,000 to $60,000. This fee covers the right to use the Rolld brand and access to training and support.
2. Fit-out and Leasehold Improvements
The cost of fitting out a Rolld location varies depending on factors such as the size of the location and the complexity of the build. On average, you can expect to pay between AUD $150,000 to $250,000 for fit-out costs. This includes renovations, signage, and interior design to bring the space in line with the Rolld brand’s aesthetics and functionality.
3. Equipment and Inventory
To operate your franchise, you’ll need to purchase kitchen equipment, point-of-sale systems, furniture, and initial inventory. This cost can range between AUD $50,000 and $100,000, depending on the size of the restaurant and the specific equipment needed.
4. Pre-Opening and Marketing Costs
As you prepare to open your Rolld location, you’ll need to budget for marketing, promotions, and pre-opening staff training.
These costs can range between AUD $20,000 to $50,000, depending on how you plan to market the brand locally and the scale of your launch events.
5. Legal and Licensing Fees
It’s essential to secure the proper business licenses and permits before opening your Rolld franchise. The legal and licensing fees will vary by location, but you can expect to pay between AUD $10,000 to $20,000 for these requirements.
6. Working Capital
In addition to the physical setup of your restaurant, you’ll need working capital to cover day-to-day expenses during the early months of operation, such as payroll, utilities, and supplies. Working capital is estimated at AUD $50,000 to $100,000 for the first few months of operations.
7. Other Miscellaneous Costs
Depending on your location, other expenses may include insurance, uniforms, or training materials. These costs can range between AUD $10,000 to $20,000.
Ongoing Franchise Fees
Once you’ve opened your Rolld franchise, there are ongoing fees that you’ll need to budget for to maintain the franchise relationship and keep your restaurant operating smoothly. These ongoing fees include:
1. Royalties
Rolld charges a royalty fee based on a percentage of your restaurant’s gross sales. This fee typically ranges from 5% to 7% of your monthly gross revenue. This royalty fee is paid to Rolld in exchange for the continued use of the brand, operational systems, and ongoing support.
2. Marketing Contribution
In addition to royalties, Rolld franchisees are required to contribute to a national or regional marketing fund. This fee typically ranges from 2% to 3% of monthly gross sales. These funds are used to promote the Rolld brand on a larger scale through advertising, public relations campaigns, and social media promotions. Franchisees may also be required to pay for local marketing and promotions.
3. Technology and Software Fees
To keep the Rolld franchise network running efficiently, franchisees are required to use certain technology platforms, such as point-of-sale systems, inventory management tools, and payroll systems. These fees are usually a small portion of monthly expenses and can vary but generally cost around AUD $500 to $1,000 per month.
4. Ongoing Training and Support
While Rolld provides initial training, franchisees are encouraged to participate in ongoing training programs to stay up-to-date with industry trends, new menu items, and operational best practices. There may be additional costs associated with attending these training sessions.
How to Apply for A Rolld Franchise
If you’re interested in becoming a Rolld franchisee, the first step is to submit an application to the Rolld franchise team.
The process typically involves the following steps:
1. Inquiry and Application
Reach out to Rolld through their website or franchise recruitment platform to express your interest. You’ll need to complete an application form, providing information about your experience, financial background, and interest in the brand.
2. Discovery Day
If your application is successful, you’ll be invited to attend a Discovery Day. This is an opportunity to meet with the Rolld team, learn more about the brand, and get a firsthand look at how a Rolld restaurant operates. Discovery Day is an essential part of the process, allowing potential franchisees to ask questions and gain a deeper understanding of the business.
3. Franchise Agreement
After the Discovery Day, if both parties feel comfortable moving forward, you’ll sign the franchise agreement. This legally binding document outlines your rights and responsibilities as a franchisee and the terms of your relationship with Rolld.
4. Site Selection and Training
Once the agreement is signed, you’ll begin the process of site selection. Rolld has strict criteria for choosing locations, and they will assist you in finding the perfect spot for your franchise. You’ll also undergo comprehensive training to learn about the brand’s operations, customer service standards, and menu preparation.
5. Grand Opening
After completing the setup and training, you’ll be ready for your grand opening. Rolld will help you with marketing and promotional materials to ensure a successful launch and attract customers to your new restaurant.
Conclution
Investing in a Rolld franchise offers a unique opportunity to be part of an exciting and growing food brand. The combination of fresh, healthy food and a strong customer base makes Rolld an appealing option for aspiring franchisees.
The initial investment required to open a Rolld franchise can be significant, ranging from AUD $300,000 to $600,000.
However, with a proven business model, strong brand recognition, and ongoing support from the Rolld team, the potential for success is high.
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