Jollibee, one of the world’s fastest-growing restaurant chains, has achieved a major milestone with the opening of its 200th store in Vietnam. This achievement highlights the company’s success in penetrating the Vietnamese market and reinforces its commitment to expanding internationally.
The 200th store, located at 704 Hau Giang Street, Ward 12, District 6, Ho Chi Minh City, opened its doors on December 12, 2024, drawing large crowds eager to enjoy the brand’s signature menu items.
Ernesto Tanmantiong, CEO of Jollibee Group, described the opening as a pivotal moment in the company’s global growth.
“This 200-store milestone in Vietnam, our largest international market, marks the acceleration of our expansion and brings us closer to our goal of becoming one of the top five restaurant companies in the world,” he said. “What matters most is how Jollibee has become an integral part of the Vietnamese community, offering them countless moments of joy.”
Tanmantiong also expressed his gratitude to the people of Vietnam for embracing Jollibee’s offerings. “We are honored that millions of Vietnamese have welcomed Jollibee into their lives, enjoying dishes like Chickenjoy, Jolly Spaghetti, and our specially created Chili Chicken. This milestone is also a testament to the hard work of our local team, who have overcome many challenges to bring delicious food and joy to our customers.”
Dennis Flores, Jollibee’s president for Europe, the Middle East, Asia, and Australia (EMEAA), emphasized the significance of the brand’s success in Vietnam. “Nearly all of our customers in Vietnam are locals, which demonstrates Jollibee’s ability to connect with diverse markets. Our success here sets the stage for similar growth across Asia and beyond,” he said. “By staying true to our commitment to high-quality food, exceptional service, and listening to local preferences, we are positioned for continued expansion.”
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