Starbucks Japan is making a significant change to its straws, moving away from paper in favor of a more durable, eco-friendly option. After years of customer complaints about the issues with paper straws, the company has decided to switch to a new material: plant-based biomass plastic.
In an effort to reduce environmental impact, Starbucks Japan introduced paper straws about five years ago. However, the shift was met with mixed reactions from customers. Many reported that the paper straws were flimsy and had an unpleasant taste that worsened as the straw dissolved. With Japanese consumers known for their high standards when it comes to food and beverages, particularly regarding texture and cleanliness, the paper straws fell short of expectations.
Now, in response to customer dissatisfaction, Starbucks Japan has announced it will replace the paper straws with bioplastic straws made from Green Planet, a material developed by Osaka-based Kaneka Corporation. The switch aims to address the complaints while still maintaining Starbucks’ commitment to using more sustainable materials compared to traditional plastic.
Straw material is particularly important for Starbucks Japan, where the Frappuccino, often served with a straw, is a customer favorite. With nearly 2,000 locations across the country, the move to more durable straws is expected to improve the overall customer experience, particularly for those who enjoy Starbucks’ popular iced drinks.
The new biomass plastic straws will first be introduced at Starbucks stores in Okinawa Prefecture next month, with a nationwide rollout planned for March. This change represents the latest step in Starbucks Japan’s ongoing effort to balance sustainability with customer satisfaction.
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