McDonald’s is ringing in the holiday season with the launch of a new seasonal drink, the Dulce de Leche Frappe, a beloved flavor among Latino communities. The fast-food giant has teamed up with full-service agency Alma to promote the limited-time beverage, which is inspired by the classic Latin American treat known by various names across the globe.
The campaign features One Piece star Iñaki Godoy, who takes center stage in a commercial introducing the new drink. Godoy’s appearance adds star power to the initiative, which highlights the cultural significance of dulce de leche and its popularity worldwide.
Alongside the ad, McDonald’s has released its first-ever “out-of-home video,” celebrating the different regional names of dulce de leche and inviting customers to enjoy the new frappe while it’s available. The video underscores the global affection for the sweet treat, with McDonald’s humorously exploring the many names it goes by, ultimately turning it into a frappe to satisfy fans’ cravings.
A McDonald’s spokesperson shared, “Enjoy the flavor that speaks your language in a uniquely sweet way. No matter what you call it, it’s a Dulce de Leche Frappe at McDonald’s.”
The creative campaign highlights McDonald’s strategic marketing approach, appealing to diverse audiences by acknowledging the different names for dulce de leche and emphasizing inclusivity. This initiative reflects the brand’s ability to create relevant content that resonates with its target demographic, all while working with a respected agency to ensure the campaign’s success.
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