Pizza Hut is entering the wine market with a unique offering just in time for the holiday season. The fast-food chain has partnered with Irvine’s Just Beyond Paradise Winery, a family-owned vineyard in Kansas, to create a limited-edition Tomato Wine. This new product aims to revitalize sales following a recent decline reported by the company.
In a press release dated November 19, Pizza Hut described the Tomato Wine as capturing “the essence of your favorite slice in a sip.” The wine features an aromatic blend of fresh herbs and spices, including basil and oregano, along with hints of garlic, sun-ripened tomatoes, and a subtle note of toasted oak. Elyse Slayton, Pizza Hut’s Director of Advertising, noted that this innovative wine reimagines the classic pairing of pizza and red wine, offering a flavor profile more akin to white wine when chilled.
Customers can purchase the Tomato Wine for $25 per bottle through the winery’s website, with a minimum order of two bottles. Additionally, a gift box priced at $60 includes one bottle of wine, two branded wine glasses, and a wine opener.
Alongside the launch of Tomato Wine, Pizza Hut is also reintroducing its popular Triple Treat Box for the holidays. This festive package includes two medium one-topping pizzas, breadsticks, and a dessert, all presented in a holiday-themed box.
In another creative move for the season, Pizza Hut’s Canadian division has unveiled the Pizzawrmr, a 3D-printed device designed to warm pizza on top of a PlayStation 5 console. The files needed to create this gadget are available for download.
With these offerings, Pizza Hut aims to boost its holiday sales and capture consumer interest during this festive season.
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