Starbucks has teamed up with Universal Pictures to mark the release of the highly anticipated film Wicked, which hits theaters on November 20. This film tells the untold story of the Witches of Oz, focusing on two main characters: Elphaba, a young woman with green skin who struggles to find her true power, and Glinda, a privileged girl who has yet to discover her true heart. A sequel, Wicked Part Two, is set to be released on November 21, 2025.
The collaboration brings the film’s themes of connection, belonging, and joy to life through exclusive beverages and merchandise available at Starbucks locations. This partnership spans several countries in the Asia-Pacific region, including Malaysia, the Philippines, Singapore, Australia, and Vietnam.
Starting November 20, Starbucks customers across these regions can enjoy new drinks and merchandise inspired by the magical world of Oz and its iconic characters, including the Emerald City.
Samuel Fung, vice president of product and marketing for Starbucks Asia Pacific, expressed excitement about the collaboration. “As Wicked makes its long-awaited big-screen debut, we’re thrilled to celebrate its enduring legacy of friendship and community,” he said. “By joining forces with Universal Pictures, we invite customers and Ozians to a magical Third Place where they can connect over this pop culture moment while indulging in Oz-themed beverages and merchandise.”
As part of this initiative, Starbucks will introduce two handcrafted beverages inspired by the characters Glinda and Elphaba.
The company will also offer a giftable collection of drinkware that includes cold cups, tumblers, keychains, and more in vibrant shades of pink, green, and gold.
To enhance the experience for fans, Starbucks plans to launch prismatic cold cups and glittering tumblers that reflect the magic associated with Glinda and Elphaba. Customers can also share the experience with Starbucks Cards and eGifts featuring various Wicked-inspired designs. An Emerald City Card will be available at select Starbucks locations for fans eager to connect with the theme.
In September, Starbucks collaborated with Sanrio to celebrate Hello Kitty’s 50th anniversary by offering limited-edition merchandise and apple-based beverages across 13 markets in the Asia-Pacific region.
This marked Starbucks’ first partnership with Hello Kitty for her golden anniversary, providing a whimsical experience for customers in countries such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, South Korea, the Philippines, Australia, New Zealand, India, Cambodia, and Brunei.
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