As the holiday season approaches, Campaign Brief highlights the most anticipated marketing campaigns worldwide. Among these is McDonald’s new initiative, “The Gift of McDonald’s,” created by Leo Burnett London. This campaign aims to transform the often hectic Christmas season into moments of joy.
The campaign is part of McDonald’s broader “Fancy a McDonald’s” brand platform. It addresses the universal desire for a break amidst the holiday chaos, delivering a message that is both playful and uplifting.
Central to the campaign is a colorful 60-second advertisement directed by Nicolai Fuglsig, known for his work on memorable commercials such as Sony’s “Balls” and Coca-Cola’s “It’s Mine.” The ad depicts two weary parents navigating the challenges of Christmas preparations.
Their spontaneous visit to McDonald’s leads to an unexpected spectacle featuring illuminated Golden Arches, playful characters like Grimace throwing snowballs, and even a giant Big Mac coming to life.
All of this unfolds to the energetic beats of Benny Benassi’s “Satisfaction,” creating a vibrant drive-thru experience filled with light, laughter, and holiday cheer.
The advertisement premiered last night during ITV’s “I’m a Celebrity… Get Me Out of Here!” With its heartwarming storyline and lively atmosphere, McDonald’s encourages everyone to take a well-deserved break amid the holiday rush.
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