Taco Bell has introduced its first Christmas burrito in the UK, following a successful trial in the United States. The fast-food chain aims to innovate by moving away from traditional Christmas sandwiches and offering a unique twist on a classic dish.
The festive burrito is priced at £5.79 and comes with either a chicken or vegetarian filling. It features Mexican-inspired flavors combined with black beans, crushed nacho chips, and veggie Christmas stuffing.
Jessica Kleinert, Taco Bell UK’s head of marketing, stated, “Our burrito game is strong at Taco Bell. This year, we wanted to shake up the traditional sandwich scene with a festive offering of our own.” She added that if the seasonal burrito is well-received, it could become a permanent menu item next year.
The Christmas burrito will be available in select locations across London, Manchester, Sheffield, Cardiff, and Glasgow starting November 15. Taco Bell has seen success with limited-edition menu items in the US and is excited to bring this festive special to UK customers for the first time this holiday season.
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