Dave’s Hot Chicken is a rapidly growing fast-casual restaurant chain that has gained significant attention for its unique take on Nashville hot chicken. Founded in 2017, the brand has transformed from a humble parking lot pop-up into a franchise phenomenon. The ownership of Dave’s Hot Chicken is primarily held by its co-founders: Arman Oganesyan, chef Dave Kopushyan, and brothers Tommy and Gary Rubenyan. Over the years, the brand has attracted various celebrity investors and expanded its reach across North America and beyond. This article delves into the origins of Dave’s Hot Chicken, its ownership structure, and the factors contributing to its remarkable success.
The Founding Story of Dave’s Hot Chicken
In May 2017, four friends—Arman Oganesyan, Dave Kopushyan, and brothers Tommy and Gary Rubenyan—came together to create what would become Dave’s Hot Chicken. The idea was born out of a shared passion for food and a desire to offer something unique in the competitive Los Angeles food scene. They started with a modest investment of just $900 to purchase a fryer and began serving their signature hot chicken tenders from a parking lot in East Hollywood.
The founders were inspired by the simplicity and quality of In-N-Out Burger, aiming to create a straightforward menu centered around delicious chicken. Chef Dave Kopushyan, who had honed his culinary skills at the prestigious three-Michelin-star restaurant The French Laundry, developed the restaurant’s now-famous hot chicken recipe.
This combination of culinary expertise and entrepreneurial spirit laid the groundwork for what would soon become a beloved brand.
Ownership Structure
Co-Founders
Dave’s Hot Chicken is primarily owned by its co-founders:
Arman Oganesyan: A key figure in the brand’s growth, Oganesyan has played an instrumental role in shaping the company’s vision and strategy.
Dave Kopushyan: As the culinary mastermind behind the menu, Kopushyan’s experience as a trained chef has been vital in establishing the brand’s reputation for quality.
Tommy Rubenyan: Alongside his brother Gary, Tommy has contributed to the operational aspects of the business, ensuring that each location maintains high standards.
Gary Rubenyan: Gary has also been involved in various operational roles within the company, helping to facilitate its rapid expansion.
Celebrity Investors
In addition to its co-founders, Dave’s Hot Chicken has attracted several high-profile investors who have helped elevate the brand’s visibility:
Drake: The Canadian rapper became a significant investor in 2021, bringing considerable attention to the brand through his celebrity status.
Samuel L. Jackson: The acclaimed actor also holds a minority stake in the company, further enhancing its appeal.
Michael Strahan: The former NFL star and television personality is another notable investor who has joined forces with the brand.
These celebrity endorsements have not only provided financial backing but have also helped position Dave’s Hot Chicken as a trendy dining option among younger consumers.
Expansion And Franchising
Rapid Growth
Since opening its first brick-and-mortar location in East Hollywood, Dave’s Hot Chicken has experienced explosive growth. In 2019, just two years after its founding, the company began franchising. This strategic move allowed it to expand rapidly across North America. As of now, there are over 169 locations operating in various states across the U.S., with plans for further expansion into Canada and international markets.
Franchise Model
The franchise model has been pivotal in facilitating this growth.
Franchisees benefit from established branding and operational support while contributing to local economies. The initial investment required to open a franchise ranges from $620,000 to $1.96 million, depending on factors such as location and restaurant size. Franchisees are also required to pay ongoing royalty fees based on gross sales.
Menu Offerings
Dave’s Hot Chicken is known for its unique menu that features chicken tenders and sliders offered at varying spice levels—from no spice to “Reaper,” which requires customers to sign a waiver before trying it. This variety caters to different palates while maintaining a focus on quality ingredients and preparation techniques.
Marketing And Brand Identity
Social Media Presence
The brand has effectively leveraged social media platforms like Instagram and TikTok to engage with customers. With over 200 million organic views on TikTok alone, Dave’s Hot Chicken has cultivated a strong online presence that resonates with younger audiences. This digital marketing strategy has played a crucial role in attracting new customers and retaining existing ones.
Community Engagement
Dave’s Hot Chicken emphasizes community engagement as part of its brand identity. Franchise owners are encouraged to connect with their local communities through various initiatives and partnerships. This approach not only fosters customer loyalty but also enhances the overall dining experience.
Conclusion
Dave’s Hot Chicken stands as a testament to entrepreneurial spirit and culinary innovation. With co-founders Arman Oganesyan, Dave Kopushyan, Tommy Rubenyan, and Gary Rubenyan at the helm, along with support from celebrity investors like Drake and Samuel L. Jackson, the brand is well-positioned for continued growth. Its focus on quality food, community engagement, and effective marketing strategies have solidified its place in America’s fast-casual dining landscape.
Related topics:
- What Is The Lowest Calorie Food at Wendy’s?
- How Many Mooyah Locations Are There?
- What Franchise Can You Buy for $20000?