Burger King France has launched a new promotion featuring popular superhero brands as part of its October King Jr. campaign. The promotion includes characters from the animated series “Miraculous Ladybug” and “Cat Noir,” as well as Krush from the show “Ghostforce.”
The October King Jr. promotion began yesterday at Burger King locations across France, aiming to engage young customers in a sustainable manner.
Elsa Faigenbaum, Family Marketing Manager at Burger King France, stated, “These enchanting universes captivate young imaginations. Our collaboration aims to create moments of joy and adventure that shine a spotlight on these beloved characters.”
In a departure from traditional fast-food toys, Burger King France is adopting an eco-friendly approach. Each King Jr. Meal will feature sustainable and collectible paper items, including an exclusive Dobble card game, posters, stickers, and engaging meal packaging.
Luca Bonnechi, VP of Licensing for Miraculous Corp., expressed enthusiasm for the partnership: “Burger King’s passion for creativity shines through in activations. We are thrilled to continue our successful collaboration for Miraculous, offering fans an exciting opportunity to engage with their favorite superheroes. We hope families enjoy playing Dobble together at mealtime while connecting over great food and fun.”
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