Chick-Fil-A has announced exciting details about its entry into the entertainment industry.
Earlier this summer, Deadline reported that the fast-food chain is commissioning original content. The company is set to launch Chick-Fil-A Play on November 18. This service aims to provide entertainment for parents and children to enjoy together, whether at home, in the drive-thru, or anywhere else.
The platform will debut with several original animated shows, including Evergreen Hills and Chick-fil-A Cows. It will also feature scripted podcasts such as Hidden Island, various cooking shows, and interactive stories. “Hospitality and fun have always been at the heart of the Chick-fil-A family experience, whether in our restaurants or through our Kids Meals,” said Dustin Britt, executive director of brand strategy. “The Chick-fil-A Play App extends that experience and offers a unique way for families to connect through entertainment.”
Deadline has learned that the company is preparing for bigger content plans starting next year. Chick-Fil-A has ordered a ten-part family-friendly game show from Glassman Media, known for NBC’s The Wall, and Michael Sugar’s Sugar23, the team behind Netflix’s 13 Reasons Why.
Additionally, Chick-Fil-A is collaborating with several major production companies, particularly in unscripted content. The company is investing about $400,000 per half-hour for these productions, with Brian Gibson, known for his work on Top Gear and The X Factor, leading the initiative.
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